An energetic and resourceful journalist focused on digital media, committed to creating insightful and engaging content about entertainment.  Creative and collaborative editor and writer with experience in overseeing editorial functions for a variety of daily, weekly, monthly and seasonal publications with a strong digital background. Well-versed in all areas of managing the publication production process including planning content calendars; coordinating staff; building and managing relationships across the industry. Experience in digital video production, print magazines, brand partnerships, and social reporting specializing in arts coverage. Experience in digital video production, print magazines, writing, entertainment coverage, brand partnerships, and social reporting.

 

COMPETENCIES

 

- Planning and Sourcing Editorial Content              - Video Features and Hosting                        - Features and News Writing

- Budgeting and Timeline Planning                                 - Substantive and Copy Editing                   - Digital Analytics

 

PROFESSIONAL EXPERIENCE

Playbill Inc., New York

Senior Features Editor (2/17-present)

Playbill Travel Talent Manager (4/16-present)

Features Editor (11/15-2/17)

Oversee all editorial operations for Features department for Playbill.com, coordinating production and managing a full content calendar to plan and publish 14-25 Feature stories each week. Host Facebook LIVE interviews for all of Broadway’s opening night red carpets, Tony Awards, backstage set tours, and more.

  • Key Accomplishments

    • Hosted the only Facebook LIVE for the 2017and 2018 Tony Awards Red Carpet, earning over 55,000 views and approximately 2,000 engagements

    • Led organization to completely revamp Features section in Playbill’s digital space

    • Spear-headed brand-building content such as the PRIDE Roundtable and Playwrights Roundtable

    • Launched four original video series: What’s In Your Book?, Genesis of a Song, 25 Days of Tonys, and In the Studio

    • Innovated new ways to cover all disciplines of theatre (i.e. creative teams, stagecraft, design)

    • Instituted weekly Quiz and high-level Listicle content, yielding increase in over 100,000 pageviews

  • Write and contribute daily news articles and long form Feature stories for Playbill.com, ranging from interviews to video to service guides, and write monthly Features for Playbill print magazine

  • Supervise production and serve as on-camera talent for video interviews and features

  • Create series and standalone Feature content across digital media to engage, excite, and educate readers

  • Collaborate with writers (up to 25 staffers and freelancers) to create compelling stories, imagery, and video, including editing, copy editing, and fact-checking for Playbill.com

  • Develop and maintain relationships with personal publicists and top theatre PR agencies to secure top talent for features

  • Work in tandem with sales team to identify and close revenue-driving partnerships and content creation

  • Moderate panels for branded events, including BroadwayCon 2016–2018, AOL Build series, individual B Broadway productions, and cultural events

  • Recruit, manage, and maintain personal relationships with A-list Broadway talent for Playbill Travel’s Broadway on the High Seas cruises, including onboard stage management for solo shows

  • Generate and analyze weekly traffic reports of Playbill.com Feature content

  • Supervise payment of all freelance contractors

  • Hosted weekly segment on Playbill’s new The Broadway Cast podcast

  • Served as editorial liaison to web designers during redesign and relaunch of Playbill.com

 

Backstage Magazine & Playbill Magazine, New York

Freelance Reporter/Writer, (3/13-11/15) 

• Produced over 35 digital videos for 2014 Tony Awards based on red carpet and media room interviews

• Pitched, reported, and wrote features and cover stories about theater news, community events, and more 

• Live tweeted awards shows, such as the 2014 Lucille Lortel Awards and 2014 Tony Awards 

 

Meredith Parents Network, Meredith Corp., New York

Editorial Assistant to the Editor-in-Chief, Parents Magazine (8/12-11/15)

Executive Assistant to the President, Meredith Parents Network (2/12-8/12)

• Scout talent, conduct expert interviews, write scripts, provide voiceovers, and produce original digital video

• Conduct celebrity interviews, featuring Hollywood A-listers, renowned athletes, etc., for fresh content

• Pitch, write, and edit short items and features for Parents, American Baby, Parents Latina, and parents.com

• Launch Parents Latina’s Facebook presence

 

Time Out New York, Time Out North America, New York

Assistant to the Publisher/Special Projects Manager (1/11-2/12)

• Wrote copy for Time Out New York Kids’ and Time Out New York’s promotional contest pages

• Managed $1 million MasterCard Priceless campaign via custom branded content and event activation

• Produced Brand Solutions ancillary guides, such as the Tribeca Film Festival Guide from American Express

 

OTHER EDITORIAL EXPERIENCE

Columbia Daily Spectator, New York

Senior Staff Writer (1/08-5/10) & Assoc. Theater Editor (12/08-1/09)

• Reported on-campus and off-campus theater events via reviews and feature stories 

• Pitched, managed, edited all content for the Theater section of the daily newspaper, associated digital 

content, expanded weekend arts section, and The Eye weekly arts magazine

• Supervised nightly production of Arts & Entertainment section and wrote section’s display copy

 

Inside New York 2010, New York

Staff Writer (5/09-8/09)

• Wrote Neighborhood Portrait features for published guide book

• Reviewed 3-5 venues per week related to dining, nightlife, shopping and neighborhood attractions

 

OTHER EMPLOYMENT

Spotco, New York

Account Services and Marketing Intern (9/10-12/10)

  • Assisted in sales promotions and marketing for new productions through events, outreach programs, research, and management of advertising materials for approximately 30 client accounts

 

The Producing Office, New York

TPO Intern (5/25/09-9/1/09) 

• Personal assistant to producers Kevin McCollum and Jeffrey Seller

• Reviewed and analyzed libretto and music submissions for new theatrical works 

• Managed investment tracking for In the Heights National Tour and Ragtime on Broadway 

 

SKILLS & INTERESTS

Computer Skills: Fluent in social media. Proficient in Google Analytics, Chartbeat, SEO, Content Management Systems, Adobe InCopy and InDesign, iMovie, Videolicious, Microsoft Office.

Languages: Fluent in Spanish, Basic Italian, Basic Hebrew

 

EDUCATION

Barnard College, Columbia University, New York

Graduated Cum Laude May 2010, B.A. in Psychology (GPA 3.7); Dean’s List 2006-2010

 

Photograph by Emma Fierberg

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